Background
Making an impact through radical transparency
Tony’s Chocolonely is not just a chocolate brand—it's an impact company on a mission to make chocolate 100% slave-free.
The company aims to create a fairer cocoa supply chain by ensuring that farmers earn a living income and are not dependent on child labor or exploitation.
This social mission requires not only commitment but also clarity in data to monitor performance, track progress, and steer on impact.
Challenge
From fragmented reporting to unified business insight
Tony’s Chocolonely worked with data from different sources—such as sales through supermarkets and their own store, as well as factory production—spread across countries and systems.
The standard Microsoft Dynamics ERP reporting offered only isolated views per business process, making it difficult to connect insights from production, supply chain, and sales. This made it hard to interpret performance in context and slowed down decision-making.
There was a clear need for consolidated reporting, shared definitions, and one version of the truth for the entire organization.
Solution
A data platform for the entire organization
By leveraging our Content Packs for Microsoft Dynamics, we were able to deliver approximately 75% of the required data model and definitions out of the box—allowing for a fast implementation and immediate access to key insights in Power BI.
For the remaining 25%, we worked closely with Tony’s to unlock specific data from Microsoft Dynamics Business Central ERP and external sources, and to structure it into our Power BI data model.
This collaborative approach ensures that all data is consistent and available across the organization. Tony’s has chosen to make these insights accessible to all employees—truly embracing data democracy.
Results
Faster decisions, clear definitions, and aligned actions
Since adopting Birds BI, Tony’s Chocolonely has:
- Gained one reliable source of truth across all teams and countries
- Eliminated discussions about conflicting numbers or definitions
- Enabled faster and more confident decision-making
- Improved financial closings with structured and trusted data
Conclusion
From scattered data to mission-aligned clarity
Birds BI helps Tony’s Chocolonely unite data across departments and regions, empowering everyone to act on the same insights. With one shared version of the truth, the organization can focus less on reconciling data—and more on advancing its mission for a fair and transparent chocolate industry.
Real stories, real results, real impact.
Customer success stories
Explore more success stories from our customers.
