In conversation with the CEO
Making strategic decisions based on a single source of truth
Claudia Pouw, CEO of Skins, explains how Birds BI supports them in:
- Combining ERP data with information from suppliers, HR, PIM, and PLC systems
- Improving the quality of supplier-provided data
- Conducting in-depth analyses on data from the webshop and over 25 physical stores
- Establishing a reliable data source for the entire organization
About the organization
Skins
Skins, formerly known as Skins Cosmetics, is an exclusive retailer offering high-end niche perfumes, luxury skincare, and makeup products, with a focus on unique brands and a personalized shopping experience.
Challenge
Integrating data from multiple sources
As a distributor of more than 180 brands, Skins faces the challenge of effectively integrating and analyzing data from various systems, such as ERP, HR, PIM, and PLC.
In addition, they receive large volumes of unstandardized data from suppliers, which they still want to analyze within Power BI.
With all this data, Skins aims to gain increasingly better insights into the performance of its stores and webshop, and to create accurate forecasts that support strategic decision-making.
Solution
Enabling advanced data-analysis in Power BI with Birds BI
Skins uses Birds BI as a solution to unlock and structure data from various source systems for in-depth analysis in Microsoft Power BI.
As a result, everyone within the organization has access to a single source of truth and can, without technical expertise, create comprehensive dashboards and reports for a wide range of purposes.
Results
Improved insights and control
Thanks to the implementation of Birds BI, Skins can:
- Perform in-depth analyses of ERP and other system data
- Effectively manage stores and the webshop based on real-time insights
- Create reliable forecasts to support future success
- Ensure all stakeholders work with the same consistent and accurate figures in Power BI
Conclusion
From insight to action: data-driven steering for growth and results
Thanks to Birds BI, Skins now benefits from structured reports that provide clear insights into product performance, sales per store and webshop, and profit margins by brand.
These insights enable the team to make faster, well-informed decisions on inventory management, marketing, and purchasing. As a result, the reporting environment has become more than just a tool for analysis—it's a practical instrument for continuously adjusting and steering toward commercial and operational goals.
Real stories, real results, real impact.
Customer success stories
Explore more success stories from our customers.
