Trust International: Faster insights, smarter decisions across borders

Trust International uses Birds BI to gain fast, reliable insights into revenue and performance across countries—directly in Power BI.

Background

Laying the foundation for data-driven growth

Trust International is a global one-stop brand for digital lifestyle accessories. With operations across multiple countries, the company is continuously developing smart, easy-to-use products. 

To support its international operations, Trust relies heavily on reliable and timely data. A few years ago, the company planned to upgrade its Microsoft Dynamics ERP system, which triggered the need for a modern, scalable BI solution.

Challenge

Disconnected reports slowed down strategic decisions

At the time, Trust was working with numerous disconnected Excel reports, and the lack of a central data model limited the effective use of Power BI.

Their existing BI tooling was deeply embedded in the ERP environment, making it difficult to migrate without losing reporting continuity.

Consolidation of data was minimal, and insights into key metrics like profitability and revenue were fragmented. There was an urgent need to unify data sources and provide timely, accurate information across the organization.

Prior to implementing Birds BI within Trust, we had a lot of manual sheets. Birds BI definitely helped us consolidate everything, making it a very quick and smooth process.

Solution

A fast-track to insights with Birds BI and Power BI

Trust selected Birds BI for its strong integration with Microsoft Dynamics and its ready-to-use foundation—delivering approximately 75% of the required setup out of the box. 

This saved the company significant implementation time. The remaining needs were addressed with tailored configurations developed in close collaboration with Birds BI consultants. 

Additionally, some specialist Excel-based reports were also integrated, allowing for a more complete view of operations.

With Birds BI, we’ve built a data platform that allows us to make strategic decisions faster and based on consolidated, reliable data.

Results

Sharper insights, better steering across countries

Since implementing Birds BI, Trust International benefits from:

  • Deep insights into revenue and profitability margins
  • Faster course corrections in country-level performance
  • A structured and centralized data platform supporting better C-level decision-making
  • Streamlined monthly reporting, audits, and fiscal processes across four countries

Conclusion

A scalable platform for confident, data-driven decisions

Birds BI has helped Trust International make the transition from fragmented Excel reporting to a unified, scalable data platform.

With consolidated and structured data now available in Power BI, both the finance department and the executive team are equipped with the insights they need to operate more effectively, steer with confidence, and support ongoing international growth.